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Add to an audience in Mailchimp when an email bounces in Postmark

When an email bounces in Postmark, add to an audience in Mailchimp.

Start the 14-day trial, then find it under Templates → Library. It installs into the client you choose, switched off, with its checklist.

Steps
1
Client fills in
2
Accounts
2
Starts
An email bounces in Postmark, within seconds

UsesBeta

Every step, in order

When it happens in the first app, the step runs in the second, with the client’s own account.

An email bounces
An email from the server bounced (a bad address, a full inbox), within seconds.
Add to an audience
Adds the email to an audience, or updates its merge fields if it is already there: a lead who submits twice is one subscriber. The status applies to a new subscriber only; an existing one keeps theirs (change it with “Update a subscriber”).
  1. Starts whenAn email bounces
  2. App stepAdd to an audience

What each client fills in

Mailchimp: Audience ID
For example Audience → Settings → Audience name and defaults
Postmark: Message stream
The stream the emails go out on: “outbound” unless the server has others.

The accounts it needs

Each is the client’s own, stored encrypted and never copied between clients. Until one is added the client’s checklist shows it, and nothing runs.

  • Postmark → the client’s server → API Tokens → copy the Server API token. The From address must be a confirmed sender signature or on a verified domain.

  • In the client’s Mailchimp: Profile → Extras → API keys → Create A Key. The server prefix is the part after the dash (us21).

After you install it

It lands switched off. The client’s checklist holds exactly this:

  1. Connect the client’s Postmark, for “An email bounces”
  2. Connect the client’s Mailchimp, for “Add to an audience”
  3. Fill in Postmark: Message stream (The stream the emails go out on: “outbound” unless the server has others)
  4. Fill in Mailchimp: Audience ID (For example Audience → Settings → Audience name and defaults)

Thrum is cooking.

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