Compare

Thrum and GoHighLevel, side by side.

GoHighLevel (HighLevel) is a sales and marketing platform for agencies: a phone system, websites, funnels, courses, reputation tools, and a way to resell the platform under your own brand. Thrum is built for delivering automation to clients: each client in a workspace of their own, workflows that loop and run paths at once, health checks that notice when one goes quiet, and a portal that shows the client what it did.

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Choose GoHighLevel if

You want calls, voicemail and missed-call text-back, WhatsApp and social messages in one inbox, websites, funnels and courses for your clients’ customers, a native mobile app, or to resell the platform under your own name.

Choose Thrum if

You want workflows that loop and run several paths at once, each client kept in its own workspace and shown a portal of their results, health checks that notice a workflow going quiet, and per-seat pricing that starts at $20 a month.

Feature by feature

GoHighLevel’s side as of 23 October 2026, with sources below.

Yes
Partly
No, or not found in their docs

GoHighLevel and Thrum, compared. Checked 23 October 2026.
Topic	GoHighLevel	Thrum
Building
Loops	No. The workflow builder prevents loops back to an earlier step, and its docs show no loop step.¹⁶	Yes. For each item of a list, up to 500, one or two at a time.
Paths at once	No. Each action has one next step. Split sends each contact down one of up to five paths.¹⁷	Yes. Paths at once: 2 to 8 paths at the same time, then they rejoin.
Web requests and code	Yes. Custom Webhook and Custom Code actions, charged per run after a free allowance.²	Yes. A web request step to any API, with the client’s own key. No code steps.
AI agents	Yes. Voice AI and Conversation AI agents for calls and chats.²⁰	Partly. An agent step with app actions as tools. In beta.
Knowing it works
A run that fails	Yes. Error emails to admins, a Needs Review tab and execution logs.¹⁸	Yes. Degraded after 3 failures in a row or 20% of recent runs, with an email, a daily reminder and a recovery email.
A workflow that goes quiet	No. We found no check in its docs for a workflow that stops being started.	Yes. Learns each workflow’s usual gap and calls it Stopped after 3 times that gap of silence.
Conversations
Phone calls and voicemail	Yes. A phone system with call routing, recording and call tracking, and missed-call text-back.⁶	No. No calls or voicemail.
Channels in the inbox	Yes. Email, SMS, live chat, WhatsApp, Messenger and Instagram messages.⁷	Partly. Texts on US and Canadian numbers, email and website chat. In beta.
Reviews	Yes. Review requests, and AI replies to Google and Facebook reviews.⁸	Partly. Review requests by text or email from a workflow. No review replies.
For your clients’ customers
Websites and funnels	Yes. A website and funnel builder, with AI page building.⁹	Partly. A blog on the client’s domain, in beta. No website or funnel builder.
Courses and communities	Yes. Courses, memberships and communities, free or paid.¹⁰	No. None.
Social posting	Yes. Posts directly to about ten networks, Bluesky among them.¹³	Partly. Posts to Bluesky on its own and reminds you for nine other networks. In beta.
Delivering to clients
White-label	Yes. A branded web app on your domain, and a white-label mobile app as a paid add-on.⁴	Yes. A white-label portal on Agency and Scale, on the client’s domain. No native app; the portal installs to the home screen, in beta.
What your client signs in to	Usually a branded login to the full app. Its Client Portal is for the business’s own customers.¹⁹	Yes. A portal per client in their colours: leads, their month, inbox, bookings, email, content and revenue. White-label on Agency and Scale.
Reselling the platform	Yes. SaaS mode on Agency Pro: sell sub-accounts as your own subscription plans.⁵	No. Not built. You bill clients for their usage with client invoices, in beta.
Proposals and contracts	Yes. Documents and contracts with e-signature and several signers.¹¹	Yes. A proposal the client accepts with a code, which sets up their workspace. One signer.
Payments and platform
Payments	Yes. Invoices, estimates and text-to-pay, through Stripe, PayPal, Square and other gateways.¹²	Partly. On the client’s own Stripe: products, pay pages, subscriptions and refunds. In beta.
Public API	Yes. API v2.¹⁴	No. Not built yet.
Mobile apps	Yes. Native iOS and Android apps.⁴	No. None. The client portal installs to a phone’s home screen, in beta.
Integrations	Yes. A marketplace of more than 1,500 apps, by its own count.¹⁵	Yes. 32 apps with actions and triggers, texts and email built in, and any API by web request.
Security certification	Yes. SOC 2 Type II, by its own page.²¹	No. None yet.
Priced by	A flat agency price, $97, $297 or $497 a month on its pricing page, with phone, email and AI usage billed on top from a prepaid wallet.¹	Per seat: Solo $20, Agency $99, Scale $249 a month. Texts, email and AI go through your own provider accounts.
Trial	14 days.²²	14 days, no card.

Building

Loops: GoHighLevel
No. The workflow builder prevents loops back to an earlier step, and its docs show no loop step.¹⁶
Thrum
Yes. For each item of a list, up to 500, one or two at a time.
Paths at once: GoHighLevel
No. Each action has one next step. Split sends each contact down one of up to five paths.¹⁷
Thrum
Yes. Paths at once: 2 to 8 paths at the same time, then they rejoin.
Web requests and code: GoHighLevel
Yes. Custom Webhook and Custom Code actions, charged per run after a free allowance.²
Thrum
Yes. A web request step to any API, with the client’s own key. No code steps.
AI agents: GoHighLevel
Yes. Voice AI and Conversation AI agents for calls and chats.²⁰
Thrum
Partly. An agent step with app actions as tools. In beta.

Knowing it works

A run that fails: GoHighLevel
Yes. Error emails to admins, a Needs Review tab and execution logs.¹⁸
Thrum
Yes. Degraded after 3 failures in a row or 20% of recent runs, with an email, a daily reminder and a recovery email.
A workflow that goes quiet: GoHighLevel
No. We found no check in its docs for a workflow that stops being started.
Thrum
Yes. Learns each workflow’s usual gap and calls it Stopped after 3 times that gap of silence.

Conversations

Phone calls and voicemail: GoHighLevel
Yes. A phone system with call routing, recording and call tracking, and missed-call text-back.⁶
Thrum
No. No calls or voicemail.
Channels in the inbox: GoHighLevel
Yes. Email, SMS, live chat, WhatsApp, Messenger and Instagram messages.⁷
Thrum
Partly. Texts on US and Canadian numbers, email and website chat. In beta.
Reviews: GoHighLevel
Yes. Review requests, and AI replies to Google and Facebook reviews.⁸
Thrum
Partly. Review requests by text or email from a workflow. No review replies.

For your clients’ customers

Websites and funnels: GoHighLevel
Yes. A website and funnel builder, with AI page building.⁹
Thrum
Partly. A blog on the client’s domain, in beta. No website or funnel builder.
Courses and communities: GoHighLevel
Yes. Courses, memberships and communities, free or paid.¹⁰
Thrum
No. None.
Social posting: GoHighLevel
Yes. Posts directly to about ten networks, Bluesky among them.¹³
Thrum
Partly. Posts to Bluesky on its own and reminds you for nine other networks. In beta.

Delivering to clients

White-label: GoHighLevel
Yes. A branded web app on your domain, and a white-label mobile app as a paid add-on.⁴
Thrum
Yes. A white-label portal on Agency and Scale, on the client’s domain. No native app; the portal installs to the home screen, in beta.
What your client signs in to: GoHighLevel
Usually a branded login to the full app. Its Client Portal is for the business’s own customers.¹⁹
Thrum
Yes. A portal per client in their colours: leads, their month, inbox, bookings, email, content and revenue. White-label on Agency and Scale.
Reselling the platform: GoHighLevel
Yes. SaaS mode on Agency Pro: sell sub-accounts as your own subscription plans.⁵
Thrum
No. Not built. You bill clients for their usage with client invoices, in beta.
Proposals and contracts: GoHighLevel
Yes. Documents and contracts with e-signature and several signers.¹¹
Thrum
Yes. A proposal the client accepts with a code, which sets up their workspace. One signer.

Payments and platform

Payments: GoHighLevel
Yes. Invoices, estimates and text-to-pay, through Stripe, PayPal, Square and other gateways.¹²
Thrum
Partly. On the client’s own Stripe: products, pay pages, subscriptions and refunds. In beta.
Public API: GoHighLevel
Yes. API v2.¹⁴
Thrum
No. Not built yet.
Mobile apps: GoHighLevel
Yes. Native iOS and Android apps.⁴
Thrum
No. None. The client portal installs to a phone’s home screen, in beta.
Integrations: GoHighLevel
Yes. A marketplace of more than 1,500 apps, by its own count.¹⁵
Thrum
Yes. 32 apps with actions and triggers, texts and email built in, and any API by web request.
Security certification: GoHighLevel
Yes. SOC 2 Type II, by its own page.²¹
Thrum
No. None yet.
Priced by: GoHighLevel
A flat agency price, $97, $297 or $497 a month on its pricing page, with phone, email and AI usage billed on top from a prepaid wallet.¹
Thrum
Per seat: Solo $20, Agency $99, Scale $249 a month. Texts, email and AI go through your own provider accounts.
Trial: GoHighLevel
14 days.²²
Thrum
14 days, no card.

Using both

A Thrum workflow can add or update a GoHighLevel contact and tag it, with the client’s own key, so a client who lives in GoHighLevel keeps it while Thrum runs the workflows around it.

Sources, checked 23 October 2026

Statements about GoHighLevel were read on 23 October 2026 from search results that quote its public help and pricing pages, linked below, not from the pages themselves. Prices and limits change, so check the linked page before relying on a figure.

If anything here about GoHighLevel is out of date, write to hello@thrum.run and it will be corrected.

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