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Blog and social

Beta

A blog on the client’s domain, and every post on one calendar.

Give each client a blog on their portal or their own subdomain, and plan every article and social post on one calendar.

Articles can carry the client’s forms, booking buttons and opening times, so a reader can become a lead without leaving the page.

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A client's content calendar for October: articles and social posts on the days they go out.A client's content calendar for October: articles and social posts on the days they go out.

The blog

A blog in the client’s brand, built to stay light.

Pick a layout and one of ten self-hosted fonts, and the blog takes the client’s colours. An article without embeds ships no script and sets no cookie.

RSS, a sitemap, structured data and a sharing image come with every blog. Views are counted without cookies, and a changed address leaves a redirect behind.

An article on a client's blog, in their colours and font, with a Book a plumber button.An article on a client's blog, in their colours and font, with a Book a plumber button.
A client's blog on a phone: its latest articles and a Book a plumber bar.A client's blog on a phone: its latest articles and a Book a plumber bar.

Writing

Write once, schedule it, and send it to subscribers.

Headings, images, galleries, tables, FAQs, video, forms and booking buttons. Schedule an article up to a year ahead, restore an earlier version, and email it to the blog’s subscribers when it is published.

An article in the block editor.An article in the block editor.

Social

One post, shaped for each network.

Write a post once, adjust the text for each network, and see each one’s limits checked as you type.

Bluesky posts go out on their own. For 9 other networks, including Instagram, LinkedIn and Google Business Profile, you get a reminder at post time with the text and media ready to paste.

The post composer: one post, its text adjusted per network, with previews and limit checks.The post composer: one post, its text adjusted per network, with previews and limit checks.

Approvals

The client signs off posts from their phone.

Posts can need your team’s approval, then the client’s, given in their portal. Anything still waiting at its time never goes out.

Someone outside the portal can see a post or article before it goes live, from a preview link you copy.

The portal's Content screen with a post waiting for approval.The portal's Content screen with a post waiting for approval.

Specs

Content details

Blog address
The client’s portal, or blog.<their domain>
An article with no embeds
No script, no cookie
Layouts and fonts
3 layouts, 10 self-hosted fonts
Posting automatically
Bluesky; articles to WordPress, Ghost, Webflow, Joomla and Shopify blogs
Reminders
9 networks
Bulk upload
Up to 500 posts from one CSV
Client preview links
7 days

Questions about the blog and social

What about the blog my client already has?

Articles can also go to WordPress, Ghost, Webflow, Joomla or a Shopify store’s blog, as a draft there or live.

Which networks post by themselves?

Bluesky. For 9 other networks, including Instagram, LinkedIn and Google Business Profile, you get a reminder at post time with everything ready to paste.

Can I show what the content brought in?

Yes. Links in posts are tracked on the client’s own link domain, and reports show the leads, bookings and won value that followed a click.

Can I plan a month at once?

Yes. Upload up to 500 posts from one CSV. Each row is checked, and you fix what needs it before anything is made.

What does Beta mean?

Beta means the module is built and tested, and hasn’t yet run against the live service it depends on, such as Stripe or Twilio. The tag comes off once it has.

Related

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