Skip to content

CRM

A CRM that keeps itself up to date as the workflows run.

A form submission makes or matches a person, and every text, email and change a workflow makes about them goes on their timeline. Nobody types it in.

Each client has its own book of people, companies and deals, and you get one more for your own prospects.

Thrum opens soon. Sign up now and you’ll be among the first in.

Elena Rossi's timeline: her form, the text and email Lead Rescue sent, and the replies since, each entry naming the step that caused it.Elena Rossi's timeline: her form, the text and email Lead Rescue sent, and the replies since, each entry naming the step that caused it.

Table

Find anyone, and edit right in the table.

Filter with nested conditions, sort on several columns, group by a choice or a stage, save the view, and edit any cell. Move, select, edit and open from the keyboard.

A client's people in a table: name, phone, job type, postcode, where they came from and last activity.A client's people in a table: name, phone, job type, postcode, where they came from and last activity.

Pipeline

Deals on a board, and a won deal becomes a new client.

Drag a card to move a deal, and see each stage’s count and value. Win a deal in your own book and it can become a client workspace that starts with the deal’s person and company.

An operator's own pipeline: New, Qualified, Proposal sent and Won, with totals per stage.An operator's own pipeline: New, Qualified, Proposal sent and Won, with totals per stage.

History

See any record as it stood on a past date.

Pick a moment and see a record, or the whole table, as it was then, with what has changed since. Every entry and every changed field says what caused it: a person, a form, an import, a merge or a workflow step.

Share that view by its link when a client asks what happened.

Deals as they stood at a past moment, with what changed since.Deals as they stood at a past moment, with what changed since.

Your own objects

Shape it to how each client’s business works.

Add objects such as jobs, properties or policies, with text, number, currency, date, choice, status, rating, checkbox, web address, email, phone, teammate and formula fields.

A Jobs object with its fields: status, date, choice, money, a VAT formula, a checkbox, a rating and a web address.A Jobs object with its fields: status, date, choice, money, a VAT formula, a checkbox, a rating and a web address.

Duplicates and search

Keep each person to one record, and find it in a keystroke.

Possible duplicates are found by email, phone or company name. A merge keeps both timelines and can be undone.

⌘K finds a record in any client’s book by name, email, part of a phone number or the text of a field.

Possible duplicates found by the same email or phone, ready to merge.Possible duplicates found by the same email or phone, ready to merge.
⌘K searching every client's records by part of a phone number.⌘K searching every client's records by part of a phone number.

Specs

CRM details

Filter conditions
Up to 50, nested 3 deep
Bulk edit
Up to 500 records at once
CSV import
Up to 5,000 rows, with a dry run
Stages in a pipeline
Up to 20
Workflows a record change can chain
3 in a row, then it stops
CRM records, per seat
2,500 on Solo, unlimited on Agency and Scale

Questions about the CRM

Can a record start a workflow?

Yes. A record being added, moving stage, changing a field or being won can start a workflow, and a workflow can update records, add notes and move stages. A chain of record changes stops after three workflows in a row.

Does my client see the CRM?

They see their leads in their portal. Those are these same person records, worded for the client, with your workflow and step names left out.

Can I bring contacts from HubSpot or Pipedrive?

Yes, in beta: up to 1,000 people come into the same mapping screen as a CSV. A CSV import takes up to 5,000 rows and shows a dry run first.

Can I get the data out?

Yes. Every record, timeline entry and link exports, and an export restores into an empty book.

Can it fill in fields for me?

AI fields suggest a value on your own key, for you to accept or reject. They are in beta.

Thrum is cooking.

Get early access and you’ll be among the first in. Early members get a launch perk.